SINGAPORE SLING
THE INSIGHT
COCKTAIL WITH ASIDE OF BACKSTORY
Many recognise the Singapore Sling as our nation’s iconic cocktail—but how much do they really know about its story? As we serve up this timeless classic, we invite you to sip on more than just its vibrant flavors. From its origins at the Raffles Hotel in 1915 to the secret behind its signature pink hue, every glass carries a piece of history. Let’s shake up the conversation with fascinating facts, so your next Singapore Sling comes with a splash of storytelling.
How do we respond when the Singapore Tourism Board requests a cocktail on our TikTok page? By serving up the most iconic Singaporean cocktail—the Singapore Sling.
Did you know that the Singapore Sling was designed to resemble fruit punch, allowing high society to enjoy a casual drink? Or that it was created at the request of a bartender to match the vibrant color of a stunning lipstick shade?
Through engaging supers and dynamic storytelling, we take our audience on a journey through the history of this classic drink, uncovering its deep ties to Singapore Airlines’ heritage. As we craft the perfect pour, we blend the past and present, turning a simple reply into a captivating story worth toasting to.
VIDEOGRAPHY
VIDEO EDITING
SKILLS
CLIENT
SINGAPORE AIRLINES
CREDITS
LEADS: DON LIM, JENG YI SEOW
COPY: ADRIAN LEONG, SHI WEI TAN
ART: AMIRUL DANIEL, ADRIAN LEE
SOCIAL MEDIA MANAGEr: JOLYN ENG
BRAND EXECUTIVE: GLADYS TAN