SHAHI THALI & RUCHI THALI MENU REFRESH
THE INSIGHT
FOOD FOR THE KINGS
In the Indian culture, guests are always “welcomed like gods”.
And it’s customary to receive the food made for you with utmost reverence and dignity. In this creative approach, we reimagine Ruchi Thali and Shahli Thali as if the dishes were food fit for royalty.
The intention is to achieve a delicate balance: Hints of royalty without overwhelming opulence In another words, quiet luxury.
WITH THE ART DIRECTION INSPIRED BY RENAISSANCE PAINTINGS, WE BROUGHT THE CONCEPT TO NOT ONLY PHOTO ASSETS THAT WOULD BE USED ACROSS ALL DIGITAL USAGE, BUT ALSO INCORPORATED IT INTO A SOCIAL LAUNCH POST THAT IS NARRATED BY CHEF SANJEEV KAPOOR.
ART DIRECTION
ART DEPARTMEnT
VIDEOGRAPHY
PHOTOGRAPHY
SKILLS
CLIENT
SINGAPORE AIRLINES
CREATIVE DIRECTOR: GERMAINE CHEN
COPY: JENG YI SIOW
ART: ADRIAN LEE
BRAND DIRECTOR: PAM WONG
BRAND EXECUTIVE: ANJALI LAVENDRA
CREDITS
