SINGAPORE AIRLINES X LE LABO
THE INSIGHT
IT'S THE LITTLE THINGS THAT MAKE A JOURNY MEMORABLE
The best journeys aren’t just about the destination—they’re shaped by the little moments of comfort along the way. Whether it’s the calming scent of Le Labo, the softness of an eye mask, or a quiet moment to unwind, these small touches transform a flight into a truly restful experience. Singapore Airlines understands that luxury isn’t always about extravagance; it’s about the thoughtful details that make you feel at home, even at 35,000 feet.
Following the launch of the new Business Class amenity kit in collaboration with Le Labo, we crafted a sensorial video that blends the world-class elegance of Singapore Airlines with the earthy, natural essence of Le Labo.
Through soft, immersive visuals, we highlight the textures and soothing experience of the face mist, hand lotion, and lip balm, evoking the feeling of relaxation at 30,000 feet.
Every detail— from the gentle misting of the spray to the rich, hydrating touch of the lotion—is designed to transport viewers into a moment of pure in-flight indulgence.
VIDEOGRAPHY
PHOTOGRAPHY
SKILLS
CLIENT
SINGAPORE AIRLINES
CREDITS
CREATIVE DIRECTOR: LAUREN LIM
COPY: STEFANIE CONCEICAO
ART: JOASH THUM, LEE JIA RONG, ADRIAN LEE
BRAND DIRECTOR: PAM WONG
BRAND EXECUTIVE: TYRINA TOH
