KRISFLYER DEEPAVALI
THE INSIGHT
THE DOORS
TO BLESSINGS
The Rangoli is usually found outside of doors and homes to usher in blessings of wealth, joy, and prosperity.
We get an artist to make a series of Rangoli outside different doors that represent the rewarding experiences offered by KrisFlyer. This series of Rangoli represent not only blessings but also the rewards our brand offers to members to create more joy this Deepavali.
In collaboration with Sudha Ravi, a renowned rangoli artist in Singapore, we step into the world of rangoli, an art form rich in tradition, culture, and personal meaning. Through her eyes, we see that rangoli is more than just decoration for Deepavali; it is a symbol of heritage, storytelling, and connection. At the heart of this story is a cherished tradition, mothers passing down their artistry to their daughters.
As Sudha and her daughter create a rangoli together, each vibrant stroke and delicate pattern becomes a testament to the bond between generations, keeping the spirit of this timeless art alive. Through this intimate glimpse, we celebrate not just the beauty of rangoli, but the love, history, and devotion woven into every design.
VIDEO EDITING
SKILLS
CLIENT
SINGAPORE AIRLINES
CREDITS
CREATIVE DIRECTOR: GERMAINE CHEN
COPY: ASIF ANSAR
ART: LEE JIA RONG, ADRIAN LEE, DARRYL OW
BRAND DIRECTOR: PAM WONG
BRAND EXECUTIVE: GLADYS TAN