KID'S POV
THE INSIGHT
MY NEW HERO
What do children truly seek when they’re flying? Is it the thrill of taking off, the excitement of the in-flight entertainment, or perhaps the chance to explore a new destination? More importantly, how do children perceive Singapore Airlines' cabin crew? By understanding these perceptions, we create even more delightful and memorable journeys for our youngest passengers, turning every flight into an adventure filled with wonder and joy.
This animated video brings to life a delightful story from a young girl’s imagination, where the cabin crew of Singapore Airlines become her heroes. As she journeys through the clouds, she envisions them going above and beyond to ensure that every child enjoys an extraordinary flying experience.
From magical moments of storytelling to personalised attention and playful interactions, the cabin crew is portrayed as guardians of adventure, creating a world where imagination takes flight. Through vibrant visuals and heartfelt narratives, this animation showcases the dedication and warmth of Singapore Airlines' cabin crew, highlighting their commitment to making every child’s journey not just a flight, but a memorable adventure filled with joy and wonder.
ART DIRECTION
MOTION GRAPHICS
AI VOICE GENERATION
SKILLS
CLIENT
SINGAPORE AIRLINES
CREDITS
CREATIVE DIRECTOR: LAUREN LIM
LEADS: DON LIM, JENG YI SEOW
COPY: JULIAN GUITERREZ
ART: DON LIM, ADRIAN LEE
SOCIAL MEDIA MANAGEr: JOLYN ENG
BRAND EXECUTIVE: ANJALI LAVENDRA