FLAVOURS OF THE WORLD
THE INSIGHT
THE MAKER'S STORY
Being a World Class airline isn’t just about curating cultural experiences and enabling travel adventures – it’s about bringing all these together to shape the experience we deliver.
That’s why we actively seek worldly experiences through diverse menus and recipes to create a world of flavours for passengers onboard our flights, across different palates and/or requirements.
A 6-episode series that offers the world a glimpse of how a World Class brand’s appetite and discipline towards food at 30,000 ft is shaped — through the lens and hands of incredible Food Catering Managers, and their team. It’s the ones who wear more than just a chef’s hat, who connect the world we taste on board, to the world beyond.
This was an entirely in-house project, shot by the content creator team. AS THE ART LEAD ON THIS BRIEF, I OVERSAW THE ENTIRE PRODUCTION FROM, IDEATION AND STORYBOARDING, TO FILM PRODUCTION, UP TO POST PRODUCTION.
ART DIRECTION
FILM PRODUCTION
CINEMATOGRAPHY
DIRECTING
VIDEO EDITING
SKILLS
CLIENT
SINGAPORE AIRLINES
CREATIVE DIRECTOR: LAUREN LIM, LOO YONG PING
COPY: JENG YI SEOW, ADRIAN LEONG
ART: ADRIAN LEE, DON LIM, LEE JIA RONG, AMIRUL DANIEL
BRAND EXECUTIVE: TYRINA TOH, GLADYS TAN, SEOHYUN CHOI
PRODUCER: GABRIEL LI
CREDITS
EP 1 - THE BEAUTY OF LOCAL FARE
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![[Ep 1] The Beauty of Local Fare_FINAL 16x9.00_00_51_10.Still005.jpg](https://static.wixstatic.com/media/6a24ff_ff31aa705b34497eb760ca2ea0e770d2~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BEp%201%5D%20The%20Beauty%20of%20Local%20Fare_FINAL%2016x9_00_00_51_10_Still005.jpg)
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![[Ep 1] The Beauty of Local Fare_FINAL 16x9.00_01_38_08.Still009.jpg](https://static.wixstatic.com/media/6a24ff_2aeaa8ba4129487b9138a9ea0ac3c8de~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BEp%201%5D%20The%20Beauty%20of%20Local%20Fare_FINAL%2016x9_00_01_38_08_Still009.jpg)
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