WELCOME TO
CRYSTAL BAR
THE INSIGHT
WORLD CLASS BACKSTAGE PASS.
RESTOCKING AND REORGANISATION VIDEOS ARE EVERGREEN CONTENT TRENDS ON TIKTOK THAT AUDIENCES FIND SATISFYING TO WATCH.
WE OFFER OUR RENDITION OF THIS TREND BY RESTOCKING GALLEY CARTS OR EVEN THE LOUNGE, TO SHOWcASE SINGAPORE AIRLINES' PRODUCT AND SERVICE LEADERSHIP, WHILE ALSO ACQUIRING FANS FROM THE THE PERSPECTIVE OF PROVIDING PREVIEWS OF BEHIND-THE-SCENES MOMENTS.
What does it take to deliver a world-class journey? The Backstage Pass is a TikTok playlist that pulls back the curtain, revealing the dedication and craftsmanship behind every Singapore Airlines experience.
Kicking off the series, we take audiences inside the exclusive Crystal Bar at the SilverKris Lounge, where resident bartender Olive crafts a perfect Cosmopolitan.
Through a quiet, ASMR-inspired journey, we showcase the artistry, precision, and attention to detail that make every moment with Singapore Airlines truly exceptional.
VIDEOGRAPHY
VIDEO EDITING
SKILLS
CLIENT
SINGAPORE AIRLINES
CREDITS
LEADS: DON LIM, JENG YI SEOW
COPY: JENG YI SEOW
ART: AMIRUL DANIEL, ADRIAN LEE
SOCIAL MEDIA MANAGER: JOLYN ENG
BRAND EXECUTIVE: GLADYS TAN